S, venkatesh; N, senthilkumar - Volkswirtschaftliche Fakultät, … - 2015
Impact of humor in advertising till twenty two years of time, in between period there was lot of research outcomes published … about humor in advertising. The purpose of this paper to get detailed review about Impact of humor in advertising for 40 … years and detailed overview about various humor related aspects and also it supports earlier outcomes, what’s the purpose of …