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Marketing letters : a journal of research in marketing
Cogent business & management
58
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
39
European research studies
28
Journal of Asian finance, economics and business : JAFEB
22
Journal of open innovation : technology, market, and complexity
21
Administrative Sciences : open access journal
20
Psychology & marketing
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Pakistan journal of commerce and social sciences
17
The journal of brand management : an international journal
17
ERIM report series research in management
15
Marketing i menedžment innovacij : m&mi
15
NBER working paper series
15
The journal of product & brand management
14
European research on management and business economics
12
Journal of business market management : JBM
12
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
12
Future Business Journal
11
NBER Working Paper
11
Advancing insights on brand management
9
European journal of management and business economics : EJM&BE
9
International journal of consumer studies
9
Journal of global marketing
9
Reutlinger Diskussionsbeiträge zu Marketing und Management
9
Enlightening tourism : ET ; a pathmaking journal
8
Global business and finance review
8
Journal of business anthropology
8
Journal of the Academy of Marketing Science
8
IIM Bangalore Research Paper
7
Management dynamics in the knowledge economy
7
South African journal of business management
7
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
7
The Lahore journal of business
7
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
7
Working paper series / Bradford University School of Management
7
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
6
European journal of marketing
6
Journal of marketing and consumer behaviour in emerging markets
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Markenbrand
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Oeconomia Copernicana
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Schriften zu Marketing und Management
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Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
2
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
3
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
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