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~isPartOf:"Service business"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Value creation"
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Application of knowledge in process of business dynamization in Central Europe: the proceedings of the 5th international scientific conference on trade, international business and tourism: 16-17 october 2014, Mojmírovce, Slovak Republic / compiled by: Peter Drábik, Paulína Krnáčová
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Reviving tradition-bound products : a case of value co-creation using rhetorical history
Ishizuka, Chikako
;
Kuo-Che, Tseng
;
Kishi, Yasuyuki
- In:
Service business
16
(
2022
)
4
,
pp. 1015-1033
Persistent link: https://www.econbiz.de/10013459519
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