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~accessRights:"free"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Brand management
19
Markenführung
19
Brand
12
Consumer behaviour
12
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12
Brand image
11
Markenimage
11
Beziehungsmarketing
5
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Butcher, Luke
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Sung, Billy
2
Biedenbach, Galina
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Biedenbach, Thomas
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Billore, Soniya
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Brandão, Amélia Maria Pinto da Cunha
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1
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The journal of brand management : an international journal
Cogent business & management
297
European research studies
108
Psychology & marketing
93
Journal of Asian finance, economics and business : JAFEB
90
Cleaner and responsible consumption
85
Journal of open innovation : technology, market, and complexity
70
Amfiteatru economic : an economic and business research periodical
63
International journal of consumer studies
61
Administrative Sciences : open access journal
56
Wine Economics and Policy
56
Pakistan journal of commerce and social sciences
55
Marketing i menedžment innovacij : m&mi
53
Agricultural and Food Economics : AFE
49
Global business and finance review
46
Journal of risk and financial management : JRFM
46
Journal of consumer research : JCR ; an interdisciplinary journal
40
Journal of marketing and consumer behaviour in emerging markets
40
International Journal of Energy Economics and Policy : IJEEP
37
Organizations and markets in emerging economies
35
Journal of agricultural and applied economics : JAEE
33
Journal of business research : JBR
32
Journal of the Academy of Marketing Science
30
Journal of business economics and management
28
Journal of consumer behaviour
28
Consumer behavior review : CBR
27
International journal of economics and financial issues : IJEFI
27
Journal of global information management
27
Business strategy and the environment
25
Future Business Journal
25
Journal of Contemporary Issues in Business and Government
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
25
Expert journal of marketing
24
South Asian journal of marketing
24
European journal of management and business economics : EJM&BE
23
Q open : a journal of agricultural, climate, environmental, food, resource, and rural development economics
23
Electronic markets : EM ; the international journal of electronic commerce and business media
22
Central European business review : CEBR
20
Economies : open access journal
20
European research on management and business economics
20
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ECONIS (ZBW)
12
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date (oldest first)
1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
3
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
4
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
5
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
6
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
7
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
8
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
9
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
10
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
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