Branson, Robert E.; Cross, H. Russell; Savell, Jeff W.; … - In: Western Journal of Agricultural Economics 11 (1986) 01
normative consumer behavior demand theory, and implications of the findings for beef marketing structure and strategies …Increased consumer health concerns over ingestion of animal fats have spawned consumer research regarding effects of … different degrees of leanness (marbling levels) on consumer demand. Previous research is reviewed and a recent multi …