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~accessRights:"free"
~isPartOf:"Working Paper"
~isPartOf:"Working papers / Harvard Business School, Division of Research"
~language:"eng"
~person:"Gupta, Sunil"
~subject:"Konsumentenverhalten"
~type:"book"
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Consumer behaviour
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Gupta, Sunil
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ECONIS (ZBW)
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Do display ads influence search? : attribution and dynamics in online advertising
Kireyev, Pavel
;
Pauwels, Koen
;
Gupta, Sunil
-
2013
Persistent link: https://www.econbiz.de/10009712377
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Do friends influence purchases in a social network?
Iyengar, Radha
;
Han, Sangman
;
Gupta, Sunil
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2009
Persistent link: https://www.econbiz.de/10003842132
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