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~isPartOf:"Working paper / Indian Institute of Management, Ahmedabad"
~type_genre:"Aufsatz im Buch"
~type_genre:"Graue Literatur"
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The role of complementarity and partner brand price level in new product introduction strategy using bundle offers : a study on the quality perception of bundle components
Khandeparkar, Kapil
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2014
Persistent link: https://www.econbiz.de/10010242060
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Weighted-additive versus reference-dependent models of bundle evaluation : evidence from discount framing on product bundles with surcharges
Sahay, Arvind
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Mukherjee, Sumitava
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2014
Persistent link: https://www.econbiz.de/10010337557
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Endowment effects in bundles
Dutta, Swati
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Mukhopadhyay, Jyoti Prasad
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Pingali, Viswanath
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2014
Persistent link: https://www.econbiz.de/10010370284
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