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1
Effectiveness of paid search advertising : experimental evidence
Dai, Weijia
;
Luca, Michael
-
2016
Persistent link: https://www.econbiz.de/10011873655
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2
Do display ads influence search? : attribution and dynamics in online advertising
Kireyev, Pavel
;
Pauwels, Koen
;
Gupta, Sunil
-
2013
Persistent link: https://www.econbiz.de/10009712377
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3
Competing ad auctions : multi-homing and participation costs
Ashlagi, Itai
;
Edelman, Benjamin
;
Lee, Hoan Soo
-
2010
Persistent link: https://www.econbiz.de/10003933286
Saved in:
4
"Sponsored links" or "advertisements"? : measuring labeling alternatives in internet search engines
Edelman, Benjamin
;
Gilchrist, Duncan Sheppard
-
2010
Persistent link: https://www.econbiz.de/10008729322
Saved in:
5
CPC/CPA hybrid bidding in a second price auction
Edelman, Benjamin
(
contributor
);
Lee, Hoan Soo
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003788917
Saved in:
6
Optimal deterrence when judgment-proof agents are paid in arrears : with an application to online advertising fraud
Edelman, Benjamin
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003722773
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7
Securing online advertising : rustlers and sheriffs in the new wild west
Edelman, Benjamin
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003753123
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