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~accessRights:"free"
~language:"eng"
~language:"nor"
~language:"swe"
~person:"Schumann, Jan Hendrik"
~subject:"Konsumentenverhalten"
~type:"book"
~type_genre:"Hochschulschrift"
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Konsumentenverhalten
Beziehungsmarketing
3
Relationship marketing
3
Consumer behaviour
2
Digitalisierung
2
Digitization
2
E-commerce
2
Electronic Commerce
2
Anforderungsprofil
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B-to-B-Marketing
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Coping-Strategie
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Dienstleistungsqualität
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Digital goods
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Digitale Güter
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Entscheidung
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Innovationsmanagement
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Marketingmanagement
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Schumann, Jan Hendrik
Herrmann, Andreas
5
Tomczak, Torsten
5
Spiller, Achim
4
Theuvsen, Ludwig
4
Benlian, Alexander
3
Hammerschmidt, Maik
3
Toporowski, Waldemar
3
Banse, Martin
2
Boztuğ, Yasemin
2
Dannewald, Till
2
Haucap, Justus
2
Kraus, Florian
2
Maier, Erik
2
Reinartz, Werner J.
2
Roosen, Jutta
2
Rudolph, Thomas
2
Schmitz, Hendrik
2
Wangenheim, Florian von
2
Yu, Xiaohua
2
Abdulai, Awudu
1
Achtnicht, Martin
1
Ackermann, Sebastian
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Ahmadi, Saeedeh
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Akbari, Karl Behruz Homayun
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Anandasivam, Arun
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Asante-Addo, Collins
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Atasoy, Ayse Tugba
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Auer, Johannes
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1
Badura, Felix
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ECONIS (ZBW)
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Consumers' privacy-related decision-making in the digital landscape
Bidler, Margarita
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2020
Persistent link: https://www.econbiz.de/10012243669
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2
Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
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