O'Riordan, Linda (contributor); Fairbrass, Jenny (contributor) - 2006
guidance to business managers. The
model proposed here contains those factors
considered most relevant for describing … that ‘big business’ in
general, and pharmaceutical companies in
particular, have received from inter alia the media … could
be argued that the general public, whether rightly
or wrongly, typically holds a negative perception
of ‘big business …