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~accessRights:"free"
~language:"eng"
~person:"Funk, Burkhardt"
~subject:"Sweden"
~subject:"Theory"
~subject:"Welt"
~type:"book"
~type_genre:"Collection of articles written by one author"
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Funk, Burkhardt
Edenhofer, Ottmar
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Analyzing paid search campaigns using keyword-level data and Bayesian statistics
Blask, Tobias-Benedikt
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2018
Persistent link: https://www.econbiz.de/10011884978
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Multi-channel advertising effectiveness : modeling user behavior and approaches for decision support in real-time advertising
Stange, Martin
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2017
Persistent link: https://www.econbiz.de/10011654073
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