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~accessRights:"free"
~language:"eng"
~person:"Pätzmann, Jens"
~type_genre:"Sammelwerk"
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Archetypen : Markenpositionierung durch Archetypen, der Wandel des archetypischen Heldenbildes im modernen Marketing, archetypische Motive in erfolgreichen Werbespots, how archetyp...
Pätzmann, Jens
(
ed.
)
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2018
Persistent link: https://www.econbiz.de/10011868093
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2
Digital Content : Markenselbstbild vs. Markenwahrnehmung, Google Zukunftswerkstatt für KMU, Brand loyality towards quality and tabloid newspapers, Content Marketing: Michael Köckri...
Pätzmann, Jens
(
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)
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2018
Persistent link: https://www.econbiz.de/10011918348
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3
Schwerpunkt Design : Service Design mit Augmented Reality, Streaming Services & Service Design?, Interview: Felix Stöckle, Prophet, kindgerechte Websites zum Aufbau von Kundenloyal...
Pätzmann, Jens
(
ed.
)
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2016
Persistent link: https://www.econbiz.de/10011868089
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4
Schwerpunkt E-Commerce : Place Branding in Baden-Württemberg, besser einkaufen durch Social Media?, Interview: Dr. Jesko Perrey, McKinsey, Pinterest-Marketing & SEO, social commerc...
Pätzmann, Jens
(
ed.
)
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2015
Persistent link: https://www.econbiz.de/10011868062
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5
Schwerpunkt Digital Marketing : Online Medienarbeit für Luxusmarken, online shops for drugstores, Interview: Dr. Peter Petermann, Carat, German online job boards, online surveys vs...
Pätzmann, Jens
(
ed.
)
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2014
Persistent link: https://www.econbiz.de/10011868050
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6
Schwerpunkt Internal Branding : Internal Branding in der Zeitarbeit, Wikis & Internal Branding, Interview: Alexander Kiock, different, Change Management & Internal Branding, creati...
Pätzmann, Jens
(
ed.
)
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2014
Persistent link: https://www.econbiz.de/10011868057
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7
Schwerpunkt Social Media : Google+ vs. Facebook, Social Media im Recruiting, brand management in a digital world, how do emerging countries influence the advertising world of tomor...
Pätzmann, Jens
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011868046
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