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~accessRights:"free"
~person:"Belk, Russell W."
~subject:"Augmented reality"
~subject:"Computerspiel"
~subject:"Innovationsmanagement"
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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