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~accessRights:"free"
~person:"Binckebanck, Lars"
~person:"Kohtes, Robert"
~subject:"Germany"
~type_genre:"Graue Literatur"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Variantenvielfalt und Intramarkenimagekonfusion
Burmann, Christoph
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Kohtes, Robert
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2014
Persistent link: https://www.econbiz.de/10010480971
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Sales force impact on B-to-B brand equity : conceptual framework and empirical test
Baumgarth, Carsten
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Binckebanck, Lars
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2010
Persistent link: https://www.econbiz.de/10003975633
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