Kovács, Ildikó; Keresztes, Éva Réka - In: Economies : open access journal 10 (2022) 12, pp. 1-28
With the digital transformation of businesses, digital marketing has been a prominent feature of organizations in the 21st century. Changing consumer behavior has also created a need for versatile hard and soft skills for marketing professionals. Inspired by the ongoing disruption to businesses...