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~accessRights:"free"
~person:"Bräutigam, Sören"
~subject:"Brand management"
~subject:"Markenführung"
~subject:"Theory"
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Bräutigam, Sören
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Management von Markenarchitekturen : ein verhaltenswissenschaftliches Modell zur Analyse und Gestaltung von Markenportfolios
Bräutigam, Sören
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2004
Persistent link: https://www.econbiz.de/10002191123
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