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~accessRights:"free"
~person:"Burmann, Christoph"
~subject:"Influencer"
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Identity-based authenticity of SMIs : conceptualization and empirical testing of the construct and its antecedents
Burmann, Christoph
;
Mahn, Luisa
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2023
Persistent link: https://www.econbiz.de/10014326846
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Wirkung von virtuellen Verkaufstools (Hauls) im Influencer Branding auf die wahrgenommene Authentizität von Social Media Influencern sowie das Brand Attachment von Konsumenten
Burmann, Christoph
;
Mahn, Luisa
-
2021
Persistent link: https://www.econbiz.de/10012618066
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3
Interaktionen mit Social Media Influencern als Instrument zur Reduktion von Markenimagekonfusion
Burmann, Christoph
;
Hiddessen, Jana
-
2019
Persistent link: https://www.econbiz.de/10012206001
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