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~accessRights:"free"
~person:"Burmann, Christoph"
~subject:"Marketing theory"
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Marketing theory
Markenimage
39
Brand image
35
Brand management
32
Markenführung
32
Theorie
11
Theory
11
Deutschland
10
Germany
10
Consumer behaviour
8
Konsumentenverhalten
8
Internet marketing
7
Online-Marketing
7
Beziehungsmarketing
6
Bibliometrics
6
Bibliometrie
6
Relationship marketing
6
Brand architecture
5
HR marketing
5
Markenarchitektur
5
Markenpolitik
5
Marketing management
5
Marketingmanagement
5
Personalmarketing
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Credibility
4
Customer value
4
Employee retention
4
Glaubwürdigkeit
4
Kundenwert
4
Marketingtheorie
4
Mitarbeiterbindung
4
Social Web
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Social web
4
Influencer
3
Product differentiation
3
Produktdifferenzierung
3
Shareholder Value
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Shareholder value
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German
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Burmann, Christoph
Mahn, Luisa
1
Schallehn, Mike
1
Wenske, Verena
1
Zeplin, Sabrina
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Markstones-Arbeitspapiere
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ECONIS (ZBW)
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Identity-based authenticity of SMIs : conceptualization and empirical testing of the construct and its antecedents
Burmann, Christoph
;
Mahn, Luisa
-
2023
Persistent link: https://www.econbiz.de/10014326846
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2
Konzeptualisierung von Marken-Authentizität
Burmann, Christoph
;
Schallehn, Mike
-
2010
Persistent link: https://www.econbiz.de/10009665193
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3
Stand der Forschung zu Marke-Kunden-Beziehungen
Burmann, Christoph
;
Wenske, Verena
-
2007
Persistent link: https://www.econbiz.de/10009665211
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4
Innengerichtetes identitätsbasiertes Markenmanagement : State-of-the-Art und Forschungsbedarf
Burmann, Christoph
;
Zeplin, Sabrina
-
2004
Persistent link: https://www.econbiz.de/10002195811
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