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~accessRights:"free"
~person:"Chattopadhyay, Amitiva"
~person:"Halaszovich, Tilo F."
~subject:"Brand management"
~subject:"Erfolgsfaktor"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
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Chattopadhyay, Amitiva
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2011
Persistent link: https://www.econbiz.de/10009357346
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Neuprodukteinführungsstrategien schnell drehender Konsumgüter : Forschungsbedarf und Systematisierung
Burmann, Christoph
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Halaszovich, Tilo F.
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2007
Persistent link: https://www.econbiz.de/10009665212
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