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~accessRights:"free"
~person:"Guimarães, Bernardo"
~person:"Riis, Jason"
~type_genre:"Working Paper"
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Showing that "% off" always beats "% more": using salient standard rates to improve consumer evaluation of marketing offers framed in terms of percentage changes in cost vs benefit
Chandon, Pierre
(
contributor
);
Mohan, Bhavya
(
contributor
); …
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2014
Persistent link: https://www.econbiz.de/10010485899
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Sales and monetary policy
Guimarães, Bernardo
(
contributor
); …
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2008
Persistent link: https://www.econbiz.de/10003841980
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