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~accessRights:"free"
~person:"Guzman, Francisco"
~person:"Veloutsou, Cleopatra"
~subject:"Brand loyalty"
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Guzman, Francisco
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A systematic literature review of brand commitment : definitions, perspectives and dimensions
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Athens journal of business & economics : AJBE
3
(
2017
)
3
,
pp. 305-332
Persistent link: https://www.econbiz.de/10011722842
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