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~accessRights:"free"
~person:"Harder, Frauke"
~type_genre:"Commentary"
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Search: subject:"B-to-B-Marketing"
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Emotionale Markenkommunikation im Investitionsgütermarketing am Beispiel des Antriebssystemherstellers MTU
Harder, Frauke
;
Hoz-Klemme, Assaf
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2011
Persistent link: https://www.econbiz.de/10009130182
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