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~accessRights:"free"
~person:"Kollmann, Tobias"
~subject:"Markenpolitik"
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Markenpolitik
Electronic Commerce
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Marktplatz
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Kollmann, Tobias
Bayerl, Simone
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Klink, Benjamin
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Rennhak, Carsten
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Universität <Duisburg-Essen> / Lehrstuhl für E-Business und E-Entrepreneurship
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Qualitative Market Research: AnInternational JournalVol. 10 No. 4, 2007pp. 349-361
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Universität Duisburg-Essen - Lehrstuhl für E-Business und E-Entrepreneurship - Veröffentlichungen
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USB Cologne (business full texts)
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The corporate brand namingprocess in the net economy
Kollmann, Tobias
;
Suckow, Christina
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Universität <Duisburg-Essen> / Lehrstuhl für …
-
2007
Brand names, Corporate branding, Brand management, Entrepreneurialism, Internet marketing, Electronic
commerce
Paper type …
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