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~accessRights:"free"
~person:"Martinelli, Elisa"
~source:"econis"
~subject:"Einzelhandel"
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Einzelhandel
Brand extension
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Martinelli, Elisa
Richards, Timothy J.
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Advancing insights on brand management
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Retail brand extension: from theory to practice : a multi-country study of European grocery retailers
Martinelli, Elisa
;
De Canio, Francesca
- In:
Advancing insights on brand management
,
(pp. 83-101)
.
2017
Persistent link: https://www.econbiz.de/10011855071
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