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~accessRights:"free"
~person:"Moorthy, Sridhar"
~subject:"structural estimation"
~type_genre:"Graue Literatur"
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Measuring and understanding brand value in a dynamic model of brand management
Borkovsky, Ron N.
;
Goldfarb, Avi
;
Haviv, Avery M.
; …
-
2016
Persistent link: https://www.econbiz.de/10011807951
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