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~accessRights:"free"
~person:"Ms N Kleyn"
~subject:"Finance"
~subject:"Gordon Institute of Business Science"
~type:"other"
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Ms N Kleyn
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Marketing in crisis : review of what skills brand manages in FMCG SA market deem essential and how the skills are effectively acquired
Barclay, Vicky
-
2010
a rich
knowledge
base, students may be insufficientlytaught how to integrate and use that
knowledge
(Walker et al, 199 …
Persistent link: https://www.econbiz.de/10009462608
Saved in:
2
Building corporate brand orientation through cross-functional integration within marketing brand orientation through cross-‐functional integration within marketing
Soni, Mayur
-
2011
orientation. The findings from this research can contribute to the body of
knowledge
within the domain of building corporate …
Persistent link: https://www.econbiz.de/10009462425
Saved in:
3
Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets
Dimitrov, Silvana
-
2010
knowledge
in the domain of building brand equity in B2Bcustomers with specific implications to brand managers and CEOs …
Persistent link: https://www.econbiz.de/10009462278
Saved in:
4
The antecedent factors and business outcomes of customer delight in fashion retail
Rawat, Junaid Ahmed
-
2010
knowledge
, there has not been any similar research conducted in the South African retail environment and none specific to …
Persistent link: https://www.econbiz.de/10009462378
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