DelVecchio, Pasquale; Ndou, Valentina; Sadguy, Nezha - 2008
offactors that differentiate their own offer by the competitors.Anyway, brand management in small and medium enterprises (SMEs … previouscentury. Although considerable literature has been published about brand management in general,all theory and case studies are … role and importance of brand management in food SMEs and all the key factors that supportsit.Our analysis will highlight as …