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~accessRights:"free"
~person:"Roy, Tirthankar"
~subject:"Poverty reduction"
~subject:"Preismanagement"
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Roy, Tirthankar
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Louisville College of Business Research Paper
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The Influence of Deal Exclusivity on Consumer Response to Targeted Price Promotions
Barone, Michael
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2008
offers depending on the size of the price discount, how strongly recipients identify with the deal
target
group
, and the …
Persistent link: https://www.econbiz.de/10012724175
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