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~accessRights:"free"
~person:"Schmidt, Holger J."
~subject:"Bibliometrie"
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Schmidt, Holger J.
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The journal of brand management : an international journal
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Beware, an underdog may bite :
literature
review
and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
2
Sustainable luxury : current status and perspectives for future research
Kunz, Jennifer
;
May, Stephanie
;
Schmidt, Holger J.
- In:
Business research
13
(
2020
)
2
,
pp. 541-601
systematic
literature
review
on luxury and sustainability in a broader sense, which, based on an inductive approach, identifies …
Persistent link: https://www.econbiz.de/10012295617
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