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~accessRights:"free"
~person:"Vrontis, Demetris"
~subject:"Markenführung"
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Markenführung
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Vrontis, Demetris
Burmann, Christoph
32
Konecnik Ruzzier, Maja
15
Rossolatos, George
11
Kucharska, Wioleta
10
Schroeder, Jonathan E.
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Usman, Osly
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Aithal, P. S.
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Botzenhardt, Florian
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Bronnenberg, Bart J.
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Dubé, Jean-Pierre
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H. R., Ganesha
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Inderst, Roman
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Khamitov, Mansur
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Phau, Ian
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Czarnitzki, Dirk
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Journal of global marketing
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The journal of product & brand management
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ECONIS (ZBW)
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To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
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