Silberer, Jan; Astfalk, Stefanie; Planing, Patrick; … - In: Journal of Innovation and Entrepreneurship 12 (2023) 1, pp. 1-12
This paper conceptualizes how consumers perceive innovations at different stages of technology maturity. The market and … technology maturity model (MTMM) combines the constructs of acceptability, acceptance, and adoption with the widely used … technology readiness level (TRL). The MTMM proposes that different aspects impact users' attitudes and behavior at different …