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~accessRights:"free"
~subject:"Brand image"
~type_genre:"Working Paper"
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Search: subject:"Marketingtheorie"
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Brand image
Marketingtheorie
58
Marketing theory
54
Konsumentenverhalten
11
Consumer behaviour
10
Markenführung
10
Theorie
10
Brand management
9
Marketing management
9
Marketingmanagement
9
Theory
9
Corporate Social Responsibility
7
Beziehungsmarketing
6
Relationship marketing
6
Bibliometrics
5
Bibliometrie
5
Corporate social responsibility
5
Markenartikel
5
Betriebliche Wertschöpfung
4
Brand
4
Dienstleistungsmarketing
4
Services marketing
4
Value creation
4
Customer integration
3
Innovation diffusion
3
Innovationsdiffusion
3
Kundenintegration
3
Markenimage
3
Marktanteil
3
Meta-Analyse
3
New product development
3
Preiselastizität
3
Produktentwicklung
3
USA
3
Advertising effects
2
Bayes-Statistik
2
Bayesian inference
2
Bio-Lebensmittel
2
Credibility
2
Customer value
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German
3
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Burmann, Christoph
2
Blinda, Lars
1
Schallehn, Mike
1
Zeplin, Sabrina
1
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
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ECONIS (ZBW)
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Konzeptualisierung von Marken-Authentizität
Burmann, Christoph
;
Schallehn, Mike
-
2010
Persistent link: https://www.econbiz.de/10009665193
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2
Innengerichtetes identitätsbasiertes Markenmanagement : State-of-the-Art und Forschungsbedarf
Burmann, Christoph
;
Zeplin, Sabrina
-
2004
Persistent link: https://www.econbiz.de/10002195811
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3
Relevanz der Markenherkunft für die internetbasierte Markenführung
Blinda, Lars
-
2003
Persistent link: https://www.econbiz.de/10002195740
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