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~subject:"Brand management"
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Brand management
Internal branding
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Brand image
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Employee retention
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Germany
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Consumer behaviour
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Deutsche Post DHL Group
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Einzelhandel
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Firmenimage
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Internal brand equity
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Organisatorischer Wandel
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Public sector branding
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Biedenbach, Galina
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Biedenbach, Thomas
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Hultén, Peter
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Leijerholt, Ulrika
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Tarnovskaya, Veronika
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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The journal of brand management : an international journal
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Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
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2
What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1243-1266
Persistent link: https://www.econbiz.de/10012695264
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