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~accessRights:"free"
~subject:"Efficient Consumer Response"
~subject:"Konsumgütermarketing"
~type_genre:"Arbeitspapier"
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Efficient Consumer Response
Konsumgütermarketing
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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L' approche catégorielle en grande distribution : analyse comparée entre la France et le Canada
Bonet Fernandez, Dominique
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2015
Persistent link: https://www.econbiz.de/10010486930
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Absatzmittlergerichtetes Markenmanagement in Konsumgütermärkten
Westphal, Oliver
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2010
Persistent link: https://www.econbiz.de/10009665192
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