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~accessRights:"free"
~subject:"Innovation"
~type_genre:"Thesis"
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Search: subject_exact:"Marktorientierte Unternehmensführung"
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Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
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2017
Persistent link: https://www.econbiz.de/10011737442
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Marktorientierung und Innovationsorientierung : Konzeption, Erfolgsauswirkungen und Typologisierung
Reichmann, Rahel
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2010
Persistent link: https://www.econbiz.de/10008990315
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Determinanten der Bewertung von Markenerweiterungsprodukten
Döring, Karen
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2007
Persistent link: https://www.econbiz.de/10003583133
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