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~accessRights:"free"
~subject:"Kfz-Industrie"
~subject:"Marketing"
~type_genre:"Working Paper"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Brands in motion : how frictions shape multinational production
Head, Keith
;
Mayer, Thierry
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2018
Persistent link: https://www.econbiz.de/10011883784
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Brands in motion : how frictions shape multinational production
Head, Keith
;
Mayer, Thierry
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2017
Persistent link: https://www.econbiz.de/10011647322
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Brands in motion : how frictions shape multinational production
Head, Keith
;
Mayer, Thierry
-
2015
Persistent link: https://www.econbiz.de/10011414410
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4
Globale Markenführung in heterogenen Märkten : moderierte Wirkungsbeziehungen in der internationalen Markenimageperzeption im Bereich der Automobilindustrie
Burmann, Christoph
;
Stolle, Wulf
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2008
Persistent link: https://www.econbiz.de/10009665204
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Konsequenzen der Globalisierung für das internationale Marketing
Häfner, Ansgar
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10010356568
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