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~accessRights:"free"
~subject:"Markenführung"
~type_genre:"Commentary"
~type_genre:"Non-commercial literature"
~type_genre:"Reprint"
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Search: subject:"B-to-B-Marketing"
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Markenführung
B-to-B-Marketing
50
Business-to-business marketing
50
Lieferantenmanagement
14
Supplier relationship management
14
Beziehungsmarketing
10
Relationship marketing
10
E-commerce
9
Electronic Commerce
9
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Theorie
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Theory
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Marketing management
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Marketingmanagement
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Burmann, Christoph
2
Bartikowski, Boris
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Beuk, Frederik
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Harder, Frauke
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Hoz-Klemme, Assaf
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Jungmann, Steffen
1
Krause, Juliane
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Linder, Christian
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Luczak, Cheryl Ann
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Pforzheimer Forschungsberichte
1
Schriftenreihe angewandtes B2B-Marketing
1
Wismarer Diskussionspapiere
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ECONIS (ZBW)
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Erfolgswirkungen von Social Media in der B2B-Markenführung
Burmann, Christoph
;
Reuschel, Sven
-
2017
Persistent link: https://www.econbiz.de/10011772453
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2
Markenführung im Systemgeschäft : Besonderheiten, Potenziale, Grenzen
Jungmann, Steffen
-
2014
Persistent link: https://www.econbiz.de/10011385703
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3
Emotionale Markenkommunikation im Investitionsgütermarketing am Beispiel des Antriebssystemherstellers MTU
Harder, Frauke
;
Hoz-Klemme, Assaf
-
2011
Persistent link: https://www.econbiz.de/10009130182
Saved in:
4
Identitätsbasierte Markenführung im Investitionsgüterbereich
Burmann, Christoph
;
Krause, Juliane
-
2009
Persistent link: https://www.econbiz.de/10009665197
Saved in:
5
B2B brand definition : understanding the role of brands in business and consumer markets
Pförtsch, Waldemar A.
;
Linder, Christian
;
Beuk, Frederik
; …
-
2007
Persistent link: https://www.econbiz.de/10009574228
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