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~type_genre:"Dissertation u.a. Prüfungsschriften"
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Strategic product placement and pricing in markets with inattentive consumers
Dahremöller, Carsten
(
contributor
)
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2013
Persistent link: https://www.econbiz.de/10010204908
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2
Product Placement : State-of-the-Art und Forschungsbedarf
Burmann, Christoph
;
Wegener, Katrin
-
2013
Persistent link: https://www.econbiz.de/10009741908
Saved in:
3
Fair school placement
Alcalde, José
;
Romero-Medina, Antonio
-
2011
Persistent link: https://www.econbiz.de/10009724933
Saved in:
4
Product placement in video games as a marketing strategy : an attempt to analysis in Disney company
Küster Boluda, Inés
;
Pardo, Elena
;
Suemanotham, Torpong
-
2010
Persistent link: https://www.econbiz.de/10008667046
Saved in:
5
Effects of advertising and product placement on television audiences
Wilbur, Kenneth C.
;
Sovinsky, Michelle
;
Ridder, Geert
-
2009
Persistent link: https://www.econbiz.de/10003942211
Saved in:
6
The TV news scheduling game when the newscaster's face matters
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2008
Persistent link: https://www.econbiz.de/10003781373
Saved in:
7
Produkt- und Markenplatzierung als zusätzliche Finanzierungsquelle für amerikanische Spielfilme
Schneider, Bernhard Richard Thomas
-
2010
nicht vorhanden
Persistent link: https://www.econbiz.de/10009434319
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