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~accessRights:"restricted"
~institution:"Academy of Marketing Science"
~language:"eng"
~type_genre:"Article in journal"
~type_genre:"Systematic review"
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The past and future of marketing theory and practice : a tribute to the 50th anniversary of the Academy of Marketing Science : editorial
Ferrell, Odies C.
;
Conduit, Jodie
;
Edvardsson, Bo
; …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 390-394
Persistent link: https://www.econbiz.de/10012819664
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