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~accessRights:"restricted"
~institution:"Haufe-Lexware GmbH & Co. KG"
~institution:"Springer VS"
~subject:"Markenführung"
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Mensch-Marke-Manipulation : wie Marken uns lieben und lenken, wie Unternehmen uns verstehen und lieben
Terstiege, Meike
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2022
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1. Auflage
Persistent link: https://www.econbiz.de/10013533916
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Werbegeschichte(n) : Markenkommunikation zwischen Tradition und Innovation
Heinemann, Sabine
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2019
Persistent link: https://www.econbiz.de/10012042461
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