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~accessRights:"restricted"
~institution:"World Marketing Congress <19., 2016, Paris>"
~language:"eng"
~language:"mul"
~language:"spa"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
~type_genre:"Fallstudie"
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Marketing at the confluence between entertainment and analytics ; Volume 1
Rossi, Patricia
(
ed.
)
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World Marketing Congress <19., 2016, Paris>
-
2017
Persistent link: https://www.econbiz.de/10011660717
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Marketing at the confluence between entertainment and analytics ; Volume 2
Rossi, Patricia
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)
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World Marketing Congress <19., 2016, Paris>
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2017
Persistent link: https://www.econbiz.de/10011660718
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