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~accessRights:"restricted"
~isPartOf:"Accounting and business research : a research quarterly publ. by the Inst. of Chartered Accountants in England and Wales"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Narrative Methode
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Narrative method
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Consumer behaviour
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Accounting and business research : a research quarterly publ. by the Inst. of Chartered Accountants in England and Wales
Journal of retailing and consumer services
Journal of business research : JBR
8
The journal of brand management : an international journal
5
International journal of hospitality management
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Health marketing quarterly
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European journal of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of the Academy of Marketing Science
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Tourism management : research, policies, practice
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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European Advertising Academy
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Handbook of research on using global collective intelligence and creativity to solve wicked problems
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International journal of contemporary hospitality management
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International journal of market research
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of global marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
2
How the destination short video affects the customers' attitude : the role of narrative transportation
Cao, Xinyue
;
Qu, Zhirui
;
Liu, Yan
;
Hu, JiaJing
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648976
Saved in:
3
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
Saved in:
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