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~accessRights:"restricted"
~isPartOf:"Advances in e-business research (AEBR) book series"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Selling"
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Selling
Consumer behaviour
7
Konsumentenverhalten
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Ladengeschäft
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Retail outlet
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Ladengestaltung
5
Store design
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Einzelhandel
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Retail trade
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Sales promotion
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Verkauf
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Verkaufsförderung
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Attitude toward the point of sale display
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Australia
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Australien
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Beziehungsmarketing
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Competitive advantage
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Consumer behavior
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Customer experience management
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Customer satisfaction
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Dienstleistungsqualität
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Display promotion
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Empirical generalization
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Ephemerality
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Event marketing
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Event-Marketing
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Experiential store
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Green products
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In-store customer satisfaction
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In-store retail strategies
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Birch, Dawn
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Horstmann, Felix
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Johnson, Lucy
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Lawley, Meredith
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Advances in e-business research (AEBR) book series
Journal of retailing and consumer services
Demand forecasting and order planning in supply chains and humanitarian logistics
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ECONIS (ZBW)
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Measuring the shopper's attitude toward the point of sale display : scale development and validation
Horstmann, Felix
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 112-123
Persistent link: https://www.econbiz.de/10011697925
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2
Changing purchasing habits through non-monetary point of sale strategies : the case of Australian oysters
Lawley, Meredith
;
Birch, Dawn
;
Johnson, Lucy
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 194-201
Persistent link: https://www.econbiz.de/10011598746
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