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~accessRights:"restricted"
~isPartOf:"Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum"
~isPartOf:"Journal of marketing"
~subject:"Innovation management"
~subject:"Leistungsbündel"
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Innovation management
Leistungsbündel
B-to-B-Marketing
11
Business-to-business marketing
11
Lieferantenmanagement
6
Salespeople
6
Supplier relationship management
6
Verkaufspersonal
6
Selling
4
Verkauf
4
Beziehungsmarketing
3
Relationship marketing
3
business-to-business marketing
3
Firm value
2
Innovation
2
Innovationsmanagement
2
Negotiations
2
Theorie
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Theory
2
Unternehmenswert
2
Verhandlungen
2
business to business
2
innovation
2
machine learning
2
services
2
Agency theory
1
Artificial intelligence
1
B2B marketing
1
Bundling strategy
1
Corporate Governance
1
Corporate culture
1
Corporate governance
1
Cultural identity
1
Decision under uncertainty
1
Entscheidung unter Unsicherheit
1
Firm performance
1
Führungskräfte
1
Governance approach
1
Governance-Ansatz
1
Kulturelle Identität
1
Künstliche Intelligenz
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Bornemann, Torsten
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Colm, Laura
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Dotzel, Thomas
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Hohenberg, Sebastian
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Homburg, Christian
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Ordanini, Andrea
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Shankar, Venkatesh
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Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
25
SpringerLink / Bücher
7
Journal of business-to-business marketing
6
The journal of business & industrial marketing
6
Journal of business research : JBR
5
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
International journal of business environment : IJBE
2
Journal of marketing research
2
Journal of the Academy of Marketing Science
2
Research
2
Springer eBook Collection / Business and Economics
2
Brand the Future : systematische Markenentwicklung im B2B
1
Business process management journal
1
California management review
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
European journal of marketing
1
Führungsinstrumente aus dem Silicon Valley : Konzepte und Kompetenzen
1
HEC Paris research paper series
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of innovation management
1
International journal of market research
1
International journal of project management : the journal of The International Project Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
International journal of technology management : IJTM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of revenue and pricing management
1
Journal of service management
1
Journal of service research
1
Knowledge management research & practice : KMRP
1
New insights on trust in business-to-business relationships : a multi-perspective approach
1
Psychology & marketing
1
Springer eBook Collection
1
Technological forecasting & social change : an international journal
1
Technology analysis & strategic management
1
The journal of services marketing
1
Wirtschaftwissenchaft
1
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ECONIS (ZBW)
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1
Dynamic governance matching in solution development
Colm, Laura
;
Ordanini, Andrea
;
Bornemann, Torsten
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012176453
Saved in:
2
The relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk : an empirical analysis
Dotzel, Thomas
;
Shankar, Venkatesh
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 133-152
Persistent link: https://www.econbiz.de/10012176178
Saved in:
3
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
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