Naeem, Muhammad - In: Asia Pacific Journal of Marketing and Logistics 33 (2020) 1, pp. 185-204
antecedents of social influence that can enhance IBA of SNPs. The research finds that positive social reviews, expert support … Purpose: The purpose of this paper develops a conceptual model of social influence for Internet banking adoption (IBA …) using social networking platforms (SNPs). It identifies the antecedents of social influence that can positively and negative …