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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Marketing intelligence & planning"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand
68
Markenartikel
68
Brand management
66
Markenführung
66
Brand image
60
Markenimage
60
Consumer behaviour
59
Beziehungsmarketing
28
Relationship marketing
28
Brand loyalty
17
Markentreue
12
Internet marketing
11
Online-Marketing
11
Brand attitude
9
Advertising effects
8
Brand trust
8
Social Web
8
Social web
8
Werbewirkung
8
China
7
Confidence
7
Vertrauen
7
Brand experience
5
Customer satisfaction
5
Designation of origin
5
Emotion
5
Herkunftsbezeichnung
5
Kundenzufriedenheit
5
Brand love
4
Product quality
4
Produktqualität
4
Purchase intention
4
Advertising
3
Brand architecture
3
Brand engagement
3
Customer integration
3
Jugendliche
3
Kundenintegration
3
Luxury goods
3
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Article
59
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Article in journal
59
Aufsatz in Zeitschrift
59
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English
59
Author
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Bang, Nguyen
2
Chen, Jiawen
2
Dong, Xuebing
2
Kumar, Vikas
2
Leckie, Civilai
2
Liao, Junyun
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Abbas, Jawad
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Aitken, Robert
1
Akasreku, Frank
1
Akoglu, Halil Erdem
1
Amenuvor, Fortune Edem
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Anisimova, Tatiana
1
Arancibia Carvajal, Sara
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Bae, Byung Ryul
1
Baghi, Ilaria
1
Baoku, Li
1
Behrendt, Karl
1
Borzekowski, Dina
1
Cai, Bofeng
1
Cardinale, Sylvia
1
Chan, Nga Cheng
1
Chauhan, Abhishek
1
Chen, Cheng-Hao Steve
1
Chen, Shuo
1
Chen, Yao
1
Chen, Yun
1
Cheng, Kwang-Hwee
1
Cheng, Ya-Yun
1
Choi, Beomjoon
1
Dang Ha Anh Le
1
Dash, Satya Bhushan
1
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Asia Pacific journal of marketing and logistics
Marketing intelligence & planning
Journal of business research : JBR
189
Journal of retailing and consumer services
121
The journal of product & brand management
113
The journal of brand management : an international journal
108
Psychology & marketing
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of marketing communications
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
European journal of marketing : EJM
23
Journal of promotion management : innovations in planning and applied research
23
Marketing letters : a journal of research in marketing
23
Journal of international consumer marketing
20
International journal of advertising : the review of marketing communications
19
International journal of hospitality management
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
SpringerLink / Bücher
18
European journal of marketing
17
International journal of consumer studies
17
International journal of market research
17
International marketing review
16
Journal of fashion marketing and management
16
International journal of retail and distribution management
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Global business review
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of retailing
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of Islamic marketing
13
Journal of global marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of hospitality marketing & management
13
The journal of consumer marketing
13
International journal of internet marketing and advertising : IJIMA
12
Journal of consumer marketing
12
Journal of consumer research : JCR ; an interdisciplinary journal
12
Journal of global fashion marketing : JGfM
12
Journal of international marketing
12
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ECONIS (ZBW)
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1
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
2
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
3
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
4
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
5
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
6
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
7
Poison or remedy? : masculinity in a pathos-based sustainable brand story
Huang, Chaohua
;
Zhuang, Shaoshuang
;
Haiyan, Ma
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1823-1838
Persistent link: https://www.econbiz.de/10014430180
Saved in:
8
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
9
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
10
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
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