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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Brand trust"
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Brand trust
Beziehungsmarketing
11
Brand loyalty
11
Markentreue
11
Relationship marketing
11
Brand image
10
Brand management
10
Consumer behaviour
10
Konsumentenverhalten
10
Markenführung
10
Markenimage
10
Brand
8
Markenartikel
8
Customer satisfaction
3
Kundenzufriedenheit
3
Brand attitude
2
Brand experience
2
Confidence
2
Internet marketing
2
Online-Marketing
2
Social Web
2
Social media marketing
2
Social web
2
Vertrauen
2
Alternative attractiveness
1
Bekleidung
1
Brand activism
1
Brand community
1
Brand community-swinging
1
Brand consciousness
1
Brand love
1
Channel complementarity theory
1
Clothing
1
Consumer-based brand authenticity
1
Country-of-origin image
1
Customer brand engagement
1
Designation of origin
1
Distribution channel
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Emotion
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Facebook
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English
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Akoglu, Halil Erdem
1
Bae, Byung Ryul
1
Dang Ha Anh Le
1
Dinh Toan Nguyen
1
Kim, Sung-Eun
1
Linh Giang Truong
1
Ngan Giang Truong
1
Viet Vinh Vu
1
Özbek, Oğuz
1
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
African journal of economic and management studies : AJEMS
1
Benchmarking : an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of emerging markets
1
International journal of sports marketing & sponsorship
1
Journal of Indian business research
1
Journal of business ethics : JOBE
1
Journal of financial services marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of revenue and pricing management
1
Management decision
1
Management decision : MD
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ECONIS (ZBW)
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Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
2
The effect of Generation Z's perceptions of brand activism on brand loyalty : evidence from Vietnam
Dinh Toan Nguyen
;
Dang Ha Anh Le
;
Linh Giang Truong
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
Saved in:
3
The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
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