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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Markenartikel"
~subject:"Werbewirkung"
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Markenartikel
Werbewirkung
Brand management
75
Markenführung
75
Consumer behaviour
64
Konsumentenverhalten
64
Brand image
58
Markenimage
58
Brand
37
Beziehungsmarketing
24
Relationship marketing
24
Social Web
12
Social web
12
Brand loyalty
10
Markentreue
10
Internet marketing
9
Online-Marketing
9
Advertising effects
8
Brand attitude
7
Brand trust
7
China
6
Confidence
6
Luxury goods
6
Luxusgüter
6
Vertrauen
6
Brand equity
5
Brand experience
5
Customer satisfaction
5
Designation of origin
5
Fashion
5
Herkunftsbezeichnung
5
Kundenzufriedenheit
5
Mode
5
Product quality
5
Produktqualität
5
Advertising
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Marketing management
4
Marketingmanagement
4
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Article
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40
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English
40
Author
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Chen, Jiawen
2
Dong, Xuebing
2
Hu, Clark
2
Liao, Junyun
2
Liu, Kuo-Ning
2
Safeer, Asif Ali
2
Abbas, Jawad
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Akoglu, Halil Erdem
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Anisimova, Tatiana
1
Arancibia Carvajal, Sara
1
Bae, Byung Ryul
1
Bandyopadhyay, Argho
1
Baoku, Li
1
Behrendt, Karl
1
Chan, Nga Cheng
1
Chen, Yun
1
Cheng, Kwang-Hwee
1
Choi, Beomjoon
1
Dang Ha Anh Le
1
Dinh Toan Nguyen
1
Drewniak, Rafał
1
Dwivedi, Abhishek
1
Esmaeilpour, Fariba
1
Fazli-Salehi, Reza
1
Feng, Jiao
1
Gao, Liang
1
Ge, Jiaoju
1
Ha-Brookshire, Jung E.
1
Haiyan, Ma
1
Hanzaei, Kambiz Heidarzadeh
1
Hao, Ruohong
1
He, Siying
1
Hill, Nigel
1
Hong, You Jeong
1
Hu, Meng
1
Hu, Yanghong
1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
221
The journal of brand management : an international journal
147
The journal of product & brand management
136
Journal of retailing and consumer services
127
SpringerLink / Bücher
59
Journal of marketing communications
44
International journal of advertising : the review of marketing communications
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Psychology & marketing
39
Journal of promotion management : innovations in planning and applied research
35
Marketing intelligence & planning
35
International journal of advertising : the quarterly review of marketing communications
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
European journal of marketing
28
International journal of hospitality management
28
Marketing letters : a journal of research in marketing
28
European journal of marketing : EJM
27
Journal of strategic marketing
24
Industrial marketing management : the international journal for industrial and high-tech firms
23
International journal of internet marketing and advertising : IJIMA
23
International journal of market research
22
International journal of consumer studies
21
Journal of international consumer marketing
21
Journal of marketing
21
Journal of fashion marketing and management
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
International marketing review
18
Journal of hospitality marketing & management
18
Journal of the Academy of Marketing Science
18
Springer eBook Collection / Business and Economics
18
Global business review
17
Journal of consumer research : JCR ; an interdisciplinary journal
17
Journal of global marketing
17
Business horizons
16
International journal of contemporary hospitality management
16
Journal of promotion management : JPM
16
Journal of retailing
16
International journal of retail and distribution management
15
Journal of Islamic marketing
15
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ECONIS (ZBW)
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1
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
2
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
3
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
4
Poison or remedy? : masculinity in a pathos-based sustainable brand story
Huang, Chaohua
;
Zhuang, Shaoshuang
;
Haiyan, Ma
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1823-1838
Persistent link: https://www.econbiz.de/10014430180
Saved in:
5
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
6
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
7
The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
Saved in:
8
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
9
Transforming customers into evangelists : influence of online brand experience on relationship quality and brand evangelism in the banking industry
Safeer, Asif Ali
;
Le Thanh Tiep
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2947-2964
Persistent link: https://www.econbiz.de/10014486552
Saved in:
10
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
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