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~isPartOf:"Corporate reputation review"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~subject:"Customer satisfaction"
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Customer satisfaction
Kundenzufriedenheit
2
Switching behaviour
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1
Brand management
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Brand satisfaction
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Chemical industry
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Switching costs
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Verkaufsförderung
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Corporate reputation review
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
International journal of business information systems : IJBIS
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Inventi impact: retailing & consumer services
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of service management
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Asia Pacific journal of marketing and logistics
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Business and Economic Research : BER
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Electronic markets : the international journal on networked business
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International journal of bank marketing
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International journal of business excellence : IJBEX
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International journal of quality and service sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of customer behaviour
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of organizational computing and electronic commerce
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Journal of retailing and consumer services
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Journal of service research : JSR
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Journal of service theory and practice : JSTP
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Assessing the role of corporate reputation on brand satisfaction : a study of chemical industry
Susanti, Vonny
;
Samudro, Andreas
- In:
Corporate reputation review
25
(
2022
)
2
,
pp. 122-138
Persistent link: https://www.econbiz.de/10013279493
Saved in:
2
Integrated marketing communications and their effects on customer switching intention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011633577
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