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~accessRights:"restricted"
~isPartOf:"Creative industries and developing countries : voice, choice and economic growth"
~isPartOf:"Erlanger Beiträge zur Medienwirtschaft"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Film industry
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movies
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Anderson, Eric T.
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Chen, Yuxin
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Gordon, Brett R.
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Hermosilla, Manuel
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Creative industries and developing countries : voice, choice and economic growth
Erlanger Beiträge zur Medienwirtschaft
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
72
Journal of media business studies
51
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
31
Springer eBook Collection
21
Springer eBook Collection / Business and Economics
19
Innovation policies in the European news media industry : a comparative study
16
Journal of business research : JBR
16
Journal of cultural economics
16
Discussion paper / Centre for Economic Policy Research
15
Discussion papers / CEPR
12
JMM : the international journal on media management
12
The journal of media economics
12
Applied economics letters
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Technological forecasting & social change : an international journal
10
Advances in media, entertainment, and the arts (AMEA) book series
9
Information economics and policy : IEP
9
International journal on media management : JMM
9
Journal of travel and tourism marketing
9
Research
9
essentials
9
Economic research
8
Media Business and Innovation
8
Springer eBook Collection / Business and Management
8
Applied economics
7
Handbook of media economics ; volume 1
7
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
7
Edward Elgar E-Book Archive
6
International journal of advertising : the review of marketing communications
6
Journal of global fashion marketing : JGfM
6
Journal of marketing
6
Journal of promotion management : JPM
6
Journal of promotion management : innovations in planning and applied research
6
Journal of the Academy of Marketing Science
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
6
Asia Pacific journal of marketing and logistics
5
Economics letters
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of advertising : the quarterly review of marketing communications
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The role of paid, earned, and owned media in building entertainment brands : reminding, informing, and enhancing enjoyment
Lovett, Mitchell J.
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 142-157
Persistent link: https://www.econbiz.de/10011437765
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2
Digitization and flexibility : evidence from the South Korean movie market
Yang, Joonhyuk
;
Anderson, Eric T.
;
Gordon, Brett R.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 821-843
Persistent link: https://www.econbiz.de/10012668038
Saved in:
3
Frontiers : in-consumption social listening with moment-to-moment unstructured data : the case of movie appreciation and live comments
Zhang, Qiang
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 285-295
Persistent link: https://www.econbiz.de/10012212445
Saved in:
4
Can emerging markets tilt global product design? : impacts of Chinese colorism on Hollywood castings
Hermosilla, Manuel
;
Gutiérrez-Navratil, Fernanda
; …
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 356-381
Persistent link: https://www.econbiz.de/10011884340
Saved in:
5
Impact of competition on product decisions : movie choices of exhibitors
Orhun, A. Yeşim
;
Venkataraman, Sriram
;
Chintagunta, …
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 73-92
Persistent link: https://www.econbiz.de/10011437605
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